TY  - JOUR
AB  - The 1992 America′s Cup featured 12 competitors from ten countries
sailing high technology boats at an early stage of development. The
contest provides a dynamic model of patterns of international high
technology competition. Utilizes the America′s Cup campaign as a case
study to illustrate lessons for product design in early stages of
technological development in international arenas.
VL  - 3
IS  - 3
SN  - 1061-0421
DO  - 10.1108/10610429410067423
UR  - https://doi.org/10.1108/10610429410067423
AU  - Rhyne Lawrence C.
PY  - 1994
Y1  - 1994/01/01
TI  - Product Development with a New Technology: : Lessons from the America′s
Cup
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 39
EP  - 50
Y2  - 2024/04/19
ER  -