Innovator Buying Behavior Over Time:: The Innovator Buying Cycle and the Cumulative Effects of Innovations
Frank Alpert
(Assistant Professor at the School of Business Administration, University of Missouri, St Louis, Missouri)
2533
Abstract
Earlier research on this topic focussed on the adoption of an innovation in isolation from other innovations. Analyzes the cumulative effects of earlier innovations on the adoption of future innovations in the same product class. It is proposed that innovators move through a series of stages, the innovator buying cycle, driven by an internal dynamic.
Keywords
Citation
Alpert, F. (1994), "Innovator Buying Behavior Over Time:: The Innovator Buying Cycle and the Cumulative Effects of Innovations", Journal of Product & Brand Management, Vol. 3 No. 2, pp. 50-62. https://doi.org/10.1108/10610429410061915
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited