TY  - JOUR
AB  - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002572. When citing the article, please cite: Peter Doyle, (1990), “Building Successful Brands: The Strategic Options”, Journal of Consumer Marketing, Vol. 7 Iss: 2, pp .5 - 2.
VL  - 1
IS  - 4
SN  - 1061-0421
DO  - 10.1108/10610429210036889
UR  - https://doi.org/10.1108/10610429210036889
PY  - 1992
Y1  - 1992/01/01
TI  - Erratum
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 5
EP  - 20
Y2  - 2024/04/24
ER  -