This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002557. When citing the article, please cite: Frank G. Bingham, Charles J. Quigley, (1989), “A Team Approach to New Product Development”, Journal of Consumer Marketing, Vol. 6 Iss 4 pp. 5 - 14.
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