TY  - JOUR
AB  - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008233. When citing the article, please cite: William L. Shanklin, (1988) “MARKET SHARE IS NOT DESTINY”, Journal of Consumer Marketing, Vol. 5 Iss: 4, pp. 5 - 16.
VL  - 1
IS  - 3
SN  - 1061-0421
DO  - 10.1108/10610429210036843
UR  - https://doi.org/10.1108/10610429210036843
PY  - 1992
Y1  - 1992/01/01
TI  - Erratum
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 33
EP  - 44
Y2  - 2024/09/19
ER  -