Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008233. When citing the article, please cite: William L. Shanklin, (1988) “MARKET SHARE IS NOT DESTINY”, Journal of Consumer Marketing, Vol. 5 Iss: 4, pp. 5 - 16.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 3, pp. 33-44. https://doi.org/10.1108/10610429210036843