Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008164. When citing the article, please cite: Mark B. Traylor, (1986), “CANNIBALISM IN MULTIBRAND FIRMS”, Journal of Consumer Marketing, Vol. 3 Iss: 2, pp. 69 - 75.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 3, pp. 17-23. https://doi.org/10.1108/10610429210036825