This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008164. When citing the article, please cite: Mark B. Traylor, (1986), “CANNIBALISM IN MULTIBRAND FIRMS”, Journal of Consumer Marketing, Vol. 3 Iss: 2, pp. 69 - 75.
MCB UP Ltd
Copyright © 1992, MCB UP Limited