Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb038824. When citing the article, please cite: Ernest Dichter, (1985), “What’s In An Image”, Journal of Consumer Marketing, Vol. 2 Iss: 1, pp. 75 - 81.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 2, pp. 54-60. https://doi.org/10.1108/10610429210036799