Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008228. When citing the article, please cite: Norman C. Berry, (1988), “REVITALIZING BRANDS”, Journal of Consumer Marketing, Vol. 5 Iss: 3, pp. 15 - 20.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 2, pp. 19-24. https://doi.org/10.1108/10610429210036744