Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008106. When citing the article, please cite: Robert A. Grayson, (1984), “THE UNDETECTED CAUSES FOR NEW PRODUCT FAILURE”, Journal of Consumer Marketing, Vol. 1 Iss: 3, pp. 53 - 59.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 1, pp. 69-75. https://doi.org/10.1108/10610429210036717