Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 1 January 1992


This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008106. When citing the article, please cite: Robert A. Grayson, (1984), “THE UNDETECTED CAUSES FOR NEW PRODUCT FAILURE”, Journal of Consumer Marketing, Vol. 1 Iss: 3, pp. 53 - 59.


(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 1, pp. 69-75.




Copyright © 1992, MCB UP Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
If you think you should have access to this content, click the button to contact our support team.