Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008172. When citing the article, please cite: Alan J. Bush, Robert P. Bush, (1986), “SHOULD ADVERTISERS USE NUMBER-BASED COPY IN PRINT ADVERTISEMENTS?”, Journal of Consumer Marketing, Vol. 3 Iss: 3, pp. 71 - 79.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 1, pp. 59-67. https://doi.org/10.1108/10610429210036708