This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008172. When citing the article, please cite: Alan J. Bush, Robert P. Bush, (1986), “SHOULD ADVERTISERS USE NUMBER-BASED COPY IN PRINT ADVERTISEMENTS?”, Journal of Consumer Marketing, Vol. 3 Iss: 3, pp. 71 - 79.
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