This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008094. When citing the article, please cite: Larry J. Rosenberg, John A. Czepiel, (1984), “A MARKETING APPROACH FOR CUSTOMER RETENTION”, Journal of Consumer Marketing, Vol. 1 Iss 2 pp. 45 - 51.
MCB UP Ltd
Copyright © 1992, MCB UP Limited