This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008087. When citing the article, please cite: Kevin J. Clancy, Mary Lou Roberts, (1984), “TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION”, Journal of Consumer Marketing, Vol. 1 Iss: 1, pp. 64 - 73.
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