TY  - JOUR
AB  - 
VL  - 21
IS  - 7
SN  - 1061-0421
DO  - 10.1108/10610421211276303
UR  - https://doi.org/10.1108/10610421211276303
AU  - Scrizzi Marilyn
PY  - 2012
Y1  - 2012/01/01
TI  - How Cool Brands Stay Hot
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 560
EP  - 561
Y2  - 2024/04/19
ER  -