Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/0007070X199600001. When citing the article, please cite: Martin Fojt, (1996), “New product development”, British Food Journal, Vol. 98 Iss: 7, pp. 1 - 35.

Citation

(1996), "Erratum", Journal of Product & Brand Management, Vol. 5 No. 5, pp. 1-56. https://doi.org/10.1108/10610421199600002