Anbar Abstracts Issue

David Pollitt (Guest Editor)

Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 1 April 1996


This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into ten sections covering abstracts under the following headings: Marketing strategy; Customer service; Pricing; Promotion; Marketing research; Product management; Channel management; Logistics and distribution; New product development; Purchasing.


Pollitt, D. (1996), "Anbar Abstracts Issue", Journal of Product & Brand Management, Vol. 5 No. 4, pp. 1-80.

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Copyright © 1996, MCB UP Limited

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