TY  - JOUR
AB  - This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into six sections covering abstracts under the following headings: Marketing strategy; Customer service; Pricing; Promotion; Marketing research, customer behavior;Product management.
VL  - 4
IS  - 2
SN  - 1061-0421
DO  - 10.1108/10610421199500001
UR  - https://doi.org/10.1108/10610421199500001
AU  - Fojt Martin
PY  - 1995
Y1  - 1995/01/01
TI  - Anbar Abstracts Issue
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 1
EP  - 71
Y2  - 2024/04/19
ER  -