Anbar Abstracts Issue

Abstract

This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into six sections covering abstracts under the following headings: Marketing strategy; Customer service; Pricing; Promotion; Marketing research, customer behavior; Product management.

Citation

Fojt, M. (1995), "Anbar Abstracts Issue", Journal of Product & Brand Management, Vol. 4 No. 2, pp. 1-71. https://doi.org/10.1108/10610421199500001