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Branded: Branding in Sport Business

Lee McGinnis (Stonehill College, North Easton, Massachusetts, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 November 2011

Keywords

Citation

McGinnis, L. (2011), "Branded: Branding in Sport Business", Journal of Product & Brand Management, Vol. 20 No. 7, pp. 559-560. https://doi.org/10.1108/10610421111181886

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited