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Branded: Branding in Sport Business

Lee McGinnis (Stonehill College, North Easton, Massachusetts, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 November 2011



McGinnis, L. (2011), "Branded: Branding in Sport Business", Journal of Product & Brand Management, Vol. 20 No. 7, pp. 559-560.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited