Branded: Branding in Sport Business
Lee McGinnis
(Stonehill College, North Easton, Massachusetts, USA)
Abstract
Keywords
Citation
McGinnis, L. (2011), "Branded: Branding in Sport Business", Journal of Product & Brand Management, Vol. 20 No. 7, pp. 559-560. https://doi.org/10.1108/10610421111181886
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:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
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