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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business

Kirk Hazlett (Associate Professor of Communication (Public Relations), Curry College, Milton, MA, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 20 September 2011

Keywords

Citation

Hazlett, K. (2011), "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business", Journal of Product & Brand Management, Vol. 20 No. 6, pp. 501-502. https://doi.org/10.1108/10610421111166667

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited