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Brand About. A Seriously Playful Approach for Passionate Brand‐Builders and Merchants

David Bishop (Department of Marketing, University of Otago, New Zealand)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 20 September 2011

Keywords

Citation

Bishop, D. (2011), "Brand About. A Seriously Playful Approach for Passionate Brand‐Builders and Merchants", Journal of Product & Brand Management, Vol. 20 No. 6, pp. 500-502. https://doi.org/10.1108/10610421111166658

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited