TY  - JOUR
AB  - 
VL  - 20
IS  - 6
SN  - 1061-0421
DO  - 10.1108/10610421111166649
UR  - https://doi.org/10.1108/10610421111166649
AU  - Canhoto Ana Isabel
PY  - 2011
Y1  - 2011/01/01
TI  - Marketing Accountability: How to Measure Marketing Effectiveness
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 499
EP  - 500
Y2  - 2024/04/20
ER  -