TY - JOUR AB - VL - 20 IS - 5 SN - 1061-0421 DO - 10.1108/10610421111157973 UR - https://doi.org/10.1108/10610421111157973 AU - Borrieci Ronald N. PY - 2011 Y1 - 2011/01/01 TI - The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience T2 - Journal of Product & Brand Management PB - Emerald Group Publishing Limited SP - 430 EP - 431 Y2 - 2024/09/20 ER -