TY  - JOUR
AB  - 
VL  - 20
IS  - 5
SN  - 1061-0421
DO  - 10.1108/10610421111157973
UR  - https://doi.org/10.1108/10610421111157973
AU  - Borrieci Ronald N.
PY  - 2011
Y1  - 2011/01/01
TI  - The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 430
EP  - 431
Y2  - 2024/09/20
ER  -