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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

Ronald N. Borrieci (College of Business, Department of Management, Marketing, and Operation, Embry‐Riddle Aeronautical University, Daytona Beach, Florida, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 23 August 2011

Keywords

Citation

Borrieci, R.N. (2011), "The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience", Journal of Product & Brand Management, Vol. 20 No. 5, pp. 430-431. https://doi.org/10.1108/10610421111157973

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited