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The On‐demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

Amy L. Parsons (King's College, Wilkes‐Barre, Pennsylvania, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 23 August 2011

Keywords

Citation

Parsons, A.L. (2011), "The On‐demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World", Journal of Product & Brand Management, Vol. 20 No. 5, pp. 429-429. https://doi.org/10.1108/10610421111157955

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited