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Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition)

Nancy Furlow (Marymount University, Arlington, Virginia, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 19 July 2011

Keywords

Citation

Furlow, N. (2011), "Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition)", Journal of Product & Brand Management, Vol. 20 No. 4, pp. 328-329. https://doi.org/10.1108/10610421111148351

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited