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Building Brand Authenticity. 7 Habits of Iconic Brands

David Bishop (Department of Marketing, University of Otago, Dunedin, New Zealand)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 19 July 2011

Keywords

Citation

Bishop, D. (2011), "Building Brand Authenticity. 7 Habits of Iconic Brands", Journal of Product & Brand Management, Vol. 20 No. 4, pp. 327-328. https://doi.org/10.1108/10610421111148342

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited