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CRM in Real Time – Empowering Customer Relationships

Kenneth J. Sousa (Bryant University, Milton, Massachusetts, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 17 July 2009



Sousa, K.J. (2009), "CRM in Real Time – Empowering Customer Relationships", Journal of Product & Brand Management, Vol. 18 No. 4, pp. 313-314.



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