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Impulse purchases of new products: an empirical analysis

Nukhet Harmancioglu (Faculty of Business Administration, Bilkent University, Bilkent, Ankara, Turkey)
R. Zachary Finney (Mitchell College of Business, University of South Alabama, Mobile, Alabama, USA)
Mathew Joseph (Bill Greehey School of Business, St Mary's University, San Antonio, Texas, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 27 February 2009

9001

Abstract

Purpose

This paper aims to examine consumers' cognitive processes and motivations for making impulse purchases of new products.

Design/methodology/approach

A total of 157 consumer surveys were collected and these were analyzed using structural equations modeling.

Findings

There are two major findings: new product knowledge and consumer desire for excitement and esteem promote impulse buying intention and behavior.

Originality/value

The paper is among the first to determine how impulse purchases of new products differ from impulse purchases of other types of products. In doing so, the paper builds on the substantial body of work surrounding impulse purchases.

Keywords

Citation

Harmancioglu, N., Zachary Finney, R. and Joseph, M. (2009), "Impulse purchases of new products: an empirical analysis", Journal of Product & Brand Management, Vol. 18 No. 1, pp. 27-37. https://doi.org/10.1108/10610420910933344

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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