Impulse purchases of new products: an empirical analysis
Abstract
Purpose
This paper aims to examine consumers' cognitive processes and motivations for making impulse purchases of new products.
Design/methodology/approach
A total of 157 consumer surveys were collected and these were analyzed using structural equations modeling.
Findings
There are two major findings: new product knowledge and consumer desire for excitement and esteem promote impulse buying intention and behavior.
Originality/value
The paper is among the first to determine how impulse purchases of new products differ from impulse purchases of other types of products. In doing so, the paper builds on the substantial body of work surrounding impulse purchases.
Keywords
Citation
Harmancioglu, N., Zachary Finney, R. and Joseph, M. (2009), "Impulse purchases of new products: an empirical analysis", Journal of Product & Brand Management, Vol. 18 No. 1, pp. 27-37. https://doi.org/10.1108/10610420910933344
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited