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The Psychology behind Trademark Infringement and Counterfeiting

Robert Guang Tian (Medaille College, Buffalo, New York, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 18 July 2008

Keywords

Citation

Guang Tian, R. (2008), "The Psychology behind Trademark Infringement and Counterfeiting", Journal of Product & Brand Management, Vol. 17 No. 4, pp. 288-289. https://doi.org/10.1108/10610420810887662

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited