TY  - JOUR
AB  - 
VL  - 17
IS  - 2
SN  - 1061-0421
DO  - 10.1108/10610420810864757
UR  - https://doi.org/10.1108/10610420810864757
AU  - Goldsmith Elizabeth B.
PY  - 2008
Y1  - 2008/01/01
TI  - Strategic New Product Development for the Global Economy
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 128
EP  - 128
Y2  - 2024/04/25
ER  -