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Strategic New Product Development for the Global Economy

Elizabeth B. Goldsmith (Professor, Fulbright Scholar, and Director of Graduate Studies, Department of Textiles and Consumer Sciences, Florida State University, Tallahassee, Florida, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 18 April 2008



Goldsmith, E.B. (2008), "Strategic New Product Development for the Global Economy", Journal of Product & Brand Management, Vol. 17 No. 2, pp. 128-128.



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