Edited by Geoffrey P. LantosFirst in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

Kenneth J. Chapman (California State University, Chico, California, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 1 June 2006

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Citation

Chapman, K. (2006), "Edited by Geoffrey P. LantosFirst in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon", Journal of Product & Brand Management, Vol. 15 No. 4, pp. 280-281. https://doi.org/10.1108/10610420610679665

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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