TY  - JOUR
AB  - 
VL  - 15
IS  - 1
SN  - 1061-0421
DO  - 10.1108/10610420610650918
UR  - https://doi.org/10.1108/10610420610650918
AU  - Fitzmaurice Julie
PY  - 2006
Y1  - 2006/01/01
TI  - Creating Passion Brands: Getting to the Heart of Branding
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 82
EP  - 83
Y2  - 2024/09/24
ER  -