TY  - JOUR
AB  - 
VL  - 14
IS  - 7
SN  - 1061-0421
DO  - 10.1108/10610420510633431
UR  - https://doi.org/10.1108/10610420510633431
AU  - Chamberlin Dan
PY  - 2005
Y1  - 2005/01/01
TI  - Brand Portfolio Strategy
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 468
EP  - 468
Y2  - 2024/05/11
ER  -