Brand Portfolio Strategy

Dan Chamberlin (Professor of Marketing, Regent University Graduate School of Business)

Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 1 December 2005

Abstract

Keywords

Citation

Chamberlin, D. (2005), "Brand Portfolio Strategy", Journal of Product & Brand Management, Vol. 14 No. 7, pp. 468-468. https://doi.org/10.1108/10610420510633431

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Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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