New product development at Eastern Spice & Flavorings

Abstract

Purpose

The purpose of this article is to provide an insight into the spice industry.

Design/methodology/approach

Uses Eastern Spice & Flavorings as a case study and focuses on its international product development group.

Findings

Despite the company's origins as a family‐owned small business, it competes in the global marketplace. To compete successfully, it must localize its blends. Until the company can establish new product development (NPD) centers in its major overseas markets, regional teams from Richmond that could travel to foreign markets to aid product development would be a solution to increasing sales.

Originality/value

Discusses Eastern Spice & Flavorings and its new product development.

Citation

Franzak, F. and Pitta, D. (2005), "New product development at Eastern Spice & Flavorings", Journal of Product & Brand Management, Vol. 14 No. 7, pp. 462-467. https://doi.org/10.1108/10610420510633422