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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Ronald E. Goldsmith (Florida State University, Tallahassee, Florida, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 August 2004

Keywords

Citation

Goldsmith, R.E. (2004), "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy", Journal of Product & Brand Management, Vol. 13 No. 5, pp. 371-372. https://doi.org/10.1108/10610420410554449

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited