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The relationships among perceived quality, perceived risk and perceived product value

Boris Snoj (Professor of Marketing, Faculty of Economics and Business, University of Maribor, Slovenia)
Aleksandra Pisnik Korda (Assistant of Marketing, Faculty of Economics and Business, University of Maribor, Slovenia)
Damijan Mumel (Professor of Marketing, Faculty of Economics and Business, University of Maribor, Slovenia)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 May 2004

22474

Abstract

Perceived value is an extremely important concept in marketing and many authors have dealt with it in recent years. In Slovenia perceived value of product is a rather neglected aspect of the research. Moreover, nobody has empirically researched the impact of individual factors on perceived value of a product. The researched target group was students – the fastest growing segment among the users of mobile phones in Slovenia. In their research the authors focused on two of the perceived value impact factors: perceived product quality and perceived risk. Based on literature and our own findings, their main researched objective was to design the model of relationships among perceived value, perceived quality and perceived risk. After the model had been tested with the method of structural equation modeling (LISREL 8.0), the authors found that statistically significant relationships (positive and negative, direct and indirect) among the concepts researched exist.

Keywords

Citation

Snoj, B., Pisnik Korda, A. and Mumel, D. (2004), "The relationships among perceived quality, perceived risk and perceived product value", Journal of Product & Brand Management, Vol. 13 No. 3, pp. 156-167. https://doi.org/10.1108/10610420410538050

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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