TY  - JOUR
AB  - Smart firms are not worried about the impact of the Internet on pricing, but realise that they have the unique opportunity to exploit new options and improve their marketing performance. Multi‐channel pricing is one of the most interesting opportunities firms can exploit in the digital economy. Reviews the existing literature on pricing on the Internet and on multi‐channel pricing. Presents the results of an exploratory research on price opportunities perceived by firms. Offers a picture of the possible multi‐channel options available to firms and highlights the importance of the value for and of the customer.
VL  - 13
IS  - 2
SN  - 1061-0421
DO  - 10.1108/10610420410529753
UR  - https://doi.org/10.1108/10610420410529753
AU  - Sotgiu Francesca
AU  - Ancarani Fabio
PY  - 2004
Y1  - 2004/01/01
TI  - Exploiting the opportunities of Internet and multi‐channel pricing: an exploratory research
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 125
EP  - 136
Y2  - 2021/03/07
ER  -