TY  - JOUR
AB  - Usually price information is presented as arabic numerals and consumers’ brand selections often involve comparative judgments of product prices. One important issue concerns whether consumers process price information in a similar way to that found in numerical cognition research. Since numerical processing is a learned, primarily automatic process, whether such processing interferes with or facilitates the processing of price information is an important question. It is important because a better understanding of how people process price information has implications for how managers should establish and communicate prices. This paper reports two studies that compare the processing of price with other numerical information.
VL  - 12
IS  - 5
SN  - 1061-0421
DO  - 10.1108/10610420310491657
UR  - https://doi.org/10.1108/10610420310491657
AU  - Xia Lan
PY  - 2003
Y1  - 2003/01/01
TI  - Consumers’ judgments of numerical and price information
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 275
EP  - 292
Y2  - 2024/05/06
ER  -