Customer satisfaction as an antecedent of price acceptance: results of an empirical study

Abstract

The goal of this current study is to extend customer satisfaction research in two important ways. First, it attempts to demonstrate the relationship between customer satisfaction and price acceptance. Second, as Voss, Parasuraman and Grewal claim that only a small proportion of the existant satisfaction research focuses on services, we empirically analyze the relationship between customer satisfaction and price acceptance in the hotel industry. Finally, the implications of the study’s findings for research into purchasing patterns and pricing policy are discussed.

Citation

Huber, F., Herrmann, A. and Wricke, M. (2001), "Customer satisfaction as an antecedent of price acceptance: results of an empirical study", Journal of Product & Brand Management, Vol. 10 No. 3, pp. 160-169. https://doi.org/10.1108/10610420110395403