Comparing bidding and pricing between in‐person and online auctions
Abstract
Examines the phenomenon of online auctions. Begins by developing a theoretical base for understanding how online and in‐person auctions should differ in terms of consumer risk. Online auctions with seller reserve prices are compared to in‐person auctions without seller reserve prices using data from 60 paired sales of collectible figurines. Online auctions are found to exceed in‐person auctions in both mean initial bid prices and mean final sales prices.
Keywords
Citation
Massad, V.J. and Tucker, J.M. (2000), "Comparing bidding and pricing between in‐person and online auctions", Journal of Product & Brand Management, Vol. 9 No. 5, pp. 325-340. https://doi.org/10.1108/10610420010347128
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited