TY  - JOUR
AB  - Subjects (n = 200) received a detailed description of a product and were asked to rate their attitudes about this product. Presentation order, source credibility and message framing were manipulated in a 2× 2× 2 completely crossed factorial design. Subjects who received a positively framed message rated product attitudes significantly greater than those subjects who received a negatively framed message. Also, significant differences in message framing effects were found for those subjects who received the framed message first in the nonexpert condition (credibility) and those subjects who received the framed message last in the expert condition. Findings are then discussed.
VL  - 9
IS  - 4
SN  - 1061-0421
DO  - 10.1108/10610420010344022
UR  - https://doi.org/10.1108/10610420010344022
AU  - Buda Richard
AU  - Zhang Yong
PY  - 2000
Y1  - 2000/01/01
TI  - Consumer product evaluation: the interactive effect of message framing, presentation order, and source credibility
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 229
EP  - 242
Y2  - 2024/04/25
ER  -