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A framework of total value orientation for strategic outsourcing decisions

Parimal Bhagat (Department of Marketing, Eberly College of Business and Information Technology, Indiana University of Pennsylvania, Indiana, Pennsylvania, USA)
Framarz Byramjee (Department of Marketing, Eberly College of Business and Information Technology, Indiana University of Pennsylvania, Indiana, Pennsylvania, USA)
Vincent Taiani (Department of Marketing, Eberly College of Business and Information Technology, Indiana University of Pennsylvania, Indiana, Pennsylvania, USA)

Competitiveness Review

ISSN: 1059-5422

Article publication date: 3 August 2010

1341

Abstract

Purpose

This paper aims to provide a comprehensive framework of strategic value encompassing several critical dimensions of value creation/delivery process amidst transactions between organizations, which outsource their work to local/global service‐providing firms.

Design/methodology/approach

The paper consolidates pertinent extant literature encompassing these value dimensions, into a cohesive framework of “total value orientation” (TVO) for strategic outsourcing decisions, juxtaposed with their respective antecedents/outcomes.

Findings

This research paper models the strategic outsourcing process as blending the three perspectives of shared value, respectively, outsourcing service‐provider value, client firm value, and relationship value, which converge toward manifesting into a common synergy labeled as “TVO” of the business system; thereby explaining how outsourcing has transitioned from a mere economically convenient and transaction cost optimizing‐business decision to a more strategically driven initiative based on shared governance and decision‐making.

Practical implications

This integrated framework of comprehensiveness value assessment helps transacting firms in determining the efficacy of an outsourcing decision. The TVO perspective can be usefully extended beyond pure dyadic transaction relationships to a network of relationships between the client firm and its business partners. Such evaluation/measurement of value of the entire business system is critical for firms and organizations to develop greater competitiveness in today's world of global collaborations.

Originality/value

This articulated framework captures several value dimensions into a consolidated structure that reflects the effectiveness of the relationship network between transacting entities within the business system.

Keywords

Citation

Bhagat, P., Byramjee, F. and Taiani, V. (2010), "A framework of total value orientation for strategic outsourcing decisions", Competitiveness Review, Vol. 20 No. 4, pp. 305-321. https://doi.org/10.1108/10595421011065316

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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