To read this content please select one of the options below:

The relationship of generic strategy typing and organizational longevity: A preliminary analysis in the comic book industry using the Miles and Snow typology

Milton Mayfield (Division of International Business and Technology Studies, College of Business Administration, Texas A&M International University, Texas, USA)
Jacqueline Mayfield (Division of International Business and Technology Studies, College of Business Administration, Texas A&M International University, Texas, USA)
David Stephens (Utah State University, Management and Human Resources, College of Business, Utah, USA)

Competitiveness Review

ISSN: 1059-5422

Article publication date: 1 March 2007

936

Abstract

Purpose

To analyze the relationship between an organization's generic strategy and its longevity.

Design/methodology/approach

Companies in the USA, comic book industry were classified in the Miles and Snow generic strategic types. An ANOVA test was then used to determine the relationship between these strategic types and organizational longevity (time from market entry to exit).

Findings

Results indicate a significant link between strategic type and longevity. Organizational strategy accounts for 35 percent of the variance in longevity. Companies with a defender strategy had the greatest longevity, and prospectors had the shortest.

Research limitations/implications

The study is conducted in only one industry which may limit its generalizability.

Practical implications

This study provides insights into the role of organizational strategy on longevity, and can be used for strategic decision‐making as well as investment decisions.

Originality/value

This study is the first to link the Miles and Snow typology to organizational longevity. It also provides insights into the role of strategy in creative and knowledge‐based organizations.

Keywords

Citation

Mayfield, M., Mayfield, J. and Stephens, D. (2007), "The relationship of generic strategy typing and organizational longevity: A preliminary analysis in the comic book industry using the Miles and Snow typology", Competitiveness Review, Vol. 17 No. 1/2, pp. 94-108. https://doi.org/10.1108/10595420710816641

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

Related articles