Internal diffusion: the conceptualizing innovation implementation

Abstract

Purpose

The management literature has extensively discussed innovation diffusion as an essential part of corporate and economic competitiveness. However, most work centers on diffusion external to the organization. The purpose of this paper is to provide a framework for understanding post adoption innovation implementation.

Design/methodology/approach

Research concerning diffusion inside the firm has focused almost exclusively on innovation creation as opposed to implementation. Although current definitions of innovation often make clear the internal/external distinction, the authors propose that it could be made more meaningful by further delineating the components of internal innovation diffusion. To that end, prominent innovation research is synthesized to explore innovation implementation.

Findings

A systematic review of the literature suggests three main types of influences on implementation: organizational, innovation, and human. Each represents unique challenges for innovation implementation.

Practical implications

The model presented here can serve as a useful organizing rubric for leaders attempting to facilitate change.

Originality/value

This paper fulfils a need for greater understanding of internal innovation implementation.

Citation

Dewett, T., Whittier, N.C. and Williams, S.D. (2007), "Internal diffusion: the conceptualizing innovation implementation", Competitiveness Review, Vol. 17 No. 1/2, pp. 8-25. https://doi.org/10.1108/10595420710816579