TY  - JOUR
AB  - In this study, we compare the pricing behavior between online branches of traditional retailers (OBTRs) and online‐only retailers (ORs). Focusing on branded electronics sold online, we find that no significant pricing differences between ORs and OBTRs, but ORs seem to price slightly higher than OBTRs both in terms of posted‐ and full‐prices online. This result seems unique in online retail markets, contrary to the observations in the online markets of books, CDs and DVDs. The evidence also shows that both types of online retailers do not change their prices frequently,
but adjustment magnitudes are large.
VL  - 14
IS  - 3/4
SN  - 1056-9219
DO  - 10.1108/10569210480000182
UR  - https://doi.org/10.1108/10569210480000182
AU  - Xing Xiaolin
AU  - Tang Fang‐Fang
PY  - 2004
Y1  - 2004/01/01
TI  - Pricing online: The case of consumer
T2  - International Journal of Commerce and Management
PB  - Emerald Group Publishing Limited
SP  - 28
EP  - 40
Y2  - 2024/09/21
ER  -