The third‐generation MBA : global reach and “local” service
Colin Carnall
(Director of Programmes at Henley Management College, Henley‐on‐Thames, Oxfordshire, UK)
1761
Abstract
Examines the changes which appear likely in MBA programmes in the next decade. Sets out a strategy to deploy an MBA as a global service business. Examines the imperatives towards a competence‐based, quality and personal development‐oriented MBA concerned more about learning process than curriculum and content. Looks at the development of one MBA programme as an example of a third‐generation MBA.
Keywords
Citation
Carnall, C. (1995), "The third‐generation MBA : global reach and “local” service", The Learning Organization, Vol. 2 No. 2, pp. 18-27. https://doi.org/10.1108/09696479510086217
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited